Location
Caerphilly
Position
Marketing

About The Role

Job Title: SEO Content Writer

Location: Hybrid (with 3 days in phs Caerphilly office) 

Job Summary

We are seeking a talented and results-driven SEO Content Writer to join our growing Marketing team. As a key member of the Marketing team and working closely with our Content and Digital team, the SEO Content Writer will be responsible for creating engaging, informative, and search-optimised content that drives traffic, boosts rankings, and supports our wider SEO and marketing objectives across the phs brand portfolio.

 

Key Responsibilities

  • Conduct keyword research and apply SEO best practices to maximise organic visibility.
  • Create high-quality, original content for blog posts, landing pages, and knowledge articles across phs brands.
  • Optimise existing content to improve SEO performance, readability, and engagement.
  • Collaborate with the SEO and content teams to align output with campaign and business goals.
  • Maintain consistent brand tone, voice, and messaging across all content.
  • Develop and manage a content calendar informed by SEO priorities and seasonal trends.
  • Implement on-page SEO techniques including internal linking, meta descriptions, headers, and image optimisation.
  • Monitor content performance using tools like Google Analytics and Google Search Console to identify opportunities for improvement.

Measures of success:

  • Growth in organic traffic.
  • Increase in keyword rankings (top 10 and top 3 positions).
  • Improvements in on-page engagement (time on page, bounce rate).
  • CTR from organic search results.
  • Content delivered on time and aligned with content calendar.

Requirements:

  • Proven experience as an SEO Content Writer, or similar role.
  • Exceptional written and editing skills with a strong grasp of grammar, tone, and audience targeting.
  • Experience with SEO tools such as SEMrush, Google Analytics and Google Search Console.
  • Solid understanding of keyword intent and on-page SEO best practices.
  • Familiarity with content management systems. Experience with Umbraco is a plus.
  • Strong research skills, attention to detail, and the ability to work independently under tight deadlines.
  • Understanding of B2B content strategy and best practices for engaging business audiences.

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