Business Development Manager
Location- North England
Earning potential: Base salary £45,000 OTE £60,000
Are you looking to join a successful and fast-growing business with a strong offer to the care sector? Countrywide Healthcare are the leading supplier of nursing and janitorial consumables to care homes and are looking to recruit an ambitious and hard-working Business Development Manager (BDM) with strong relationship building and business development skills to accelerate our growth in North England and Scotland.
The role of a Business Development Manager at Countrywide Healthcare:
New Business Acquisition
- Identify and pursue new business opportunities through proactive prospecting, networking, and market outreach.
- Build and manage a strong sales pipeline, ensuring consistent lead generation and qualification.
- Create and deliver tailored proposals, pitches, and high‑impact presentations to potential clients.
- Negotiate commercial terms and close deals aligned to growth targets.
Market & Customer Insight
- Conduct market and competitor research to spot trends and new opportunities.
- Use data‑driven insights to refine prospecting strategies and improve conversion.
- Gather customer feedback and share insights to support ongoing product/service improvements.
- Identify and develop growth opportunities within key accounts.
Relationship Management
- Build and maintain strong, long‑term relationships with key decision‑makers.
- Ensure regular, value‑adding communication with prospects and key accounts.
Collaboration & Reporting
- Work with marketing, product, and operations teams to develop targeted campaigns and enhance the value proposition.
- Maintain accurate CRM data, forecasts, and pipeline reports.
- Report monthly on new business activity, performance against KPIs, and market trends.
Skills and Experience we expect from a Business Development Manager:
- Proven experience in business development or sales, with a strong track record in winning new business.
- Ability to identify, pursue, and convert opportunities using a consultative approach.
- Excellent communication, presentation, and negotiation skills.
- Confidence building relationships with senior stakeholders and decision‑makers.
- Strong commercial awareness and understanding of market trends.
- Self‑motivated, proactive, and target‑driven.
- Comfortable using CRM systems and sales forecasting tools.
Desirable experience:
- Experience in the long‑term care sector.
- Knowledge of solution‑based or complex sales cycles.
- Ability to thrive in a fast‑paced environment and manage multiple priorities.
In return for your commitment and expertise in this role, you will get:
- Competitive Base Salary of £45,000 and OTE £60,000
- Great hours Monday to Friday (40 hours a week)
- Company Car or Car Allowance
- Amazing Employee discounts with major supermarkets and retailers with phsPerks.com
- Training available to expand your skills. We offer accredited ILM training through external and in-house training
- 23 days holiday plus bank holidays (31 days in total), plus a Buy / Sell holiday scheme
- Free Parking onsite so no parking costs
- Other benefits such as improved parental leave, a 24-hour wellbeing helpline, cycle to work scheme, pension scheme, life assurance and more…